A fragrant liquid typically made from essential oils, used to give a pleasant scent to the body or clothes.

Origin: The word 'عطر' (itr) originates from the Arabic word 'عطر' (ʿiṭr), meaning 'perfume' or 'fragrance'. It was borrowed into Urdu during the spread of Islamic culture and language across South Asia.Historical and Cultural Context: The use of 'itr' dates back to ancient Arab culture, where perfumes were highly prized and used in social and religious contexts. It was first attested in written texts during the Islamic Golden Age.Evolution: While the phonetic form of 'itr' has remained relatively stable, its use has expanded beyond religious and cultural boundaries to become a common term in everyday life across South Asia. Cognates exist in Persian ('عطر') and Turkish ('ıtır').Modern Relevance: Today, 'itr' is widely used in South Asia to refer to traditional, alcohol-free perfumes, which are especially popular in Muslim communities. The word is also used in idiomatic expressions to denote pleasantness and allure.

In South Asian culture, 'itr' is often gifted during special occasions like weddings and religious celebrations due to its association with purity and beauty.